Social 2.0 - and TikTok in particular - is redefining the way we build brands. To reach Milennials/Gen Z/Gen Alpha consumers in an attention deficit world, brands need to play by different rules. These consumers want Immediacy, Identity, Immersion, Infotainment. And this delivers Impact for our clients. That is how we build brands today. 
 
One day all brands will be built like this.