Asked the team on Friday to make a film showing our new studios. This is what they came up with. What do you think?

Should we the Ad Business be afraid of AI?

ChatGPT’s new image generator just dropped. Try it.

Equal parts ‘wow’ and ‘why did I just see Sonic the Hedgehog in a Louis V tracksuit.’

Isn’t it interesting how fast AI trends are gaining traction.

The Studio Ghibli trend was just last week and now we see AI Action Figures...

From A Lip Sync App to Global Social Media Platform: The TikTok Evolution 🚀

TikTok (formerly known Musical.ly) started as a platform for short, lip-sync videos.

Today? It’s one of the most powerful platforms in the world.

Short-lived ideas.

We live in a time of short-lived ideas that can travel far - without paid media.

TikTok’s algorithm will spread ideas that are made to be spread - for free.

Lipton’s “Rest In Peach” stunt definitely got people talking. https://lnkd.in/dpht7VUx

Fans were shocked at first, then relieved when they realised it was all a joke.

But over on LinkedIn? Chaos.
"This is just another Duolingo ripoff!"

Who doesn't want to sell out in 18 minutes?

TikTok Shop will explode in 2025.

Want to build a brand? Then build a community.

Social advertising success isn’t just about going viral.

It’s about building real, engaged communities that drive long-term brand growth.

Brand building is now a community-led activity.

John Hegarty said. “Don’t build a great business, build a great brand.”

TikTok Shop Asia vs EU Are they really different? 🤔

In Asia, TikTok Shop is a powerhouse, seamlessly integrating entertainment with e-commerce. We boil down the key features to:

Great to see our (Warm Storm's) work with Nivea X Liverpool FC on the big (Prime) TV screen over the weekend.

TikTok's algorithm just got a major update.

In a world where AI is evolving faster than most people care, TikTok is optimising the human experience.

Viral F.O.C is baked into Social 2.0

Remember when ‘We want a viral campaign please’ was a client request.

Then it went away.

We’ve spent 5 years perfecting native influencer content. Deliberately not making old school highly polished adverts, insisting authentic creative framing was required.

At Warm Storm, we create wonder and unlock possibility. TikTok Shop is where we’re helping brands thrive by combining connection and conversion.

Turns out the World Wide Web 🌏 is for oldsters. Older people like to Google.

And TikTok is where people under 35 search for things they like.

For many ‘Net veterans this seems hard to believe.

But yesterday’s Wall Street Journal article confirmed things. Google is about to encounter a force of nature.

What is Project V?

Douyin’s new AI initiative sounds mind-blowing.

The Chinese version of TikTok is reportedly on a new kind of creator avatar.

Rather than an AI clone delivering a pre-written spiel.

They’ll be…

Some verticals have TikTok dialled.

: Beauty (obvs) 💄
: Fashion 💃
: Food 🍕
: Travel 🛫

Others are still working it out.

: Energy 🔋
: Finance 🏦
: Media 📡
: Auto 🚘

This last one is the most interesting right now IMO.

Dear giant agencies (and clients),

Making a high-budget, three-minute TV commercial, then posting it on YouTube…

Is NOT ‘cracking social’. 🤡

The advertising model has inverted.

It’s Christmas soon.

But it’s Black Friday even sooner.

November 29th is a date etched into every retail brand manager’s mind.

Well, it ought to be.