Auto focus

Some verticals have TikTok dialled.

: Beauty (obvs) 💄
: Fashion 💃
: Food 🍕
: Travel 🛫

Others are still working it out.

: Energy 🔋
: Finance 🏦
: Media 📡
: Auto 🚘

This last one is the most interesting right now IMO.

Interest in cars is hitting the gas.

89% of TikTokers express an interest in cars. And the hashtag#Car hashtag has zoomed upwards +25% year-on-year growth in video views on TikTok (April 2024 versus April 2023).

Some are die-hard car fans. They shoot content of supercars spotted in the wild. They don’t own a luxury vehicle, but they aspire to.

Others are about being conscious. TikTokers who want to buy an electric or hybrid car in the future want environmentally friendly transport. But they want speed and power too.

Auto brands should shift things up a gear.

What’s the best car-related content you’ve seen on TikTok?

hashtag#cars hashtag#auto hashtag#transport hashtag#warmstorm

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