Put it on YouTube

Dear giant agencies (and clients),

Making a high-budget, three-minute TV commercial, then posting it on YouTube…

Is NOT ‘cracking social’. 🤡

The advertising model has inverted.

Big production numbers might do well at Cannes.

With your customers? Not so much.

The ‘always-on’ social is what matters. And right now, many shops are handing this off to a junior account manager who’d rather be doing something else.

Put your best creatives on social.

I guarantee, doing this one thing alone will maximise your marketing effectiveness.

And put you about 80% ahead of everyone else out there.

Sod the telly.

Agree?

hashtag#TV hashtag#commercials hashtag#advertising hashtag#warmstorm

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