It’s Christmas soon. But it’s Black Friday even sooner.

November 29th is a date etched into every retail brand manager’s mind.

Well, it ought to be.

They should already be thinking about TikTok Shop for the holidays.

Here are some moves you can make to crack Black Friday.

1. Find your host 🎤

Is your company a founded-led brand? Or is there a creator who epitomises your culture? Choosing the right figure to present your TikTok LIVE is crucial. You should tap them up now before your competitor books them.

2. Education = attention 👀

People go to TikTok to learn stuff. Does your product need a demo? Is there a story around how it’s made? What can we tell about the culture around the brand? This is the stuff that commands attention.

3. Think GMV 📈

Setting your Gross Merchandise Value targets is a must. Having a clear idea of what success looks like will be your North Star ahead of your TikTok LIVE.

4. Lean into humour 😂

The most relatable way to connect to your audience is the most overlooked (by major brands at least). Make your TikTok LIVE about humour, stories and anecdotes. The sales will follow.

5. DM me 📩

Warm Storm has developed a definitive playbook on how brands can draw breath-taking sales during the holidays. Write to me here and we’ll talk.

Did I miss anything?

➕ Follow for more stuff on social 2.0.
♻️ Repost if this could help someone in your network.