Lipton’s “Rest In Peach” stunt definitely got people talking

Lipton’s “Rest In Peach” stunt definitely got people talking. https://lnkd.in/dpht7VUx

Fans were shocked at first, then relieved when they realised it was all a joke.

But over on LinkedIn? Chaos.
"This is just another Duolingo ripoff!"

It’s interesting to see how brands are constantly told to take inspiration from Duolingo and Ryanair. At the same time, they’re criticised for jumping on viral trends.

So when a brand actually does it? Suddenly it's a crime.

Meanwhile, Lipton’s real fans? They don’t care about the marketing drama, they're just happy their peach tea is back.

So is this about originality or are people just annoyed they didn’t do it first?