TikTok Shop Asia vs EU Are they really different?

In Asia, TikTok Shop is a powerhouse, seamlessly integrating entertainment with e-commerce. We boil down the key features to:
📺 24/7 LIVE shopping: Really! Non-stop, constant community engagement and transactions.
🌍 Cross-country integration: Shop across international borders effortlessly.
💰 Instant delivery: Receive purchases in as little as 30 minutes.
🪙 1cent flash deals: Ultra-low prices that drive impulse buys and hook you into a brand’s ecomm.
🤳 Affiliate driven strategies: Attention grabbing shoppable videos are everywhere, fuelling direct sales.
In Europe, the revolution is just beginning.

OK 2 years old and with solid traction, but it faces unique challenges, local consumer preferences (controversial) and cross-border logistics. Perhaps some brand snobbery too?

The potential is BIG. We all know that.

TikTok Shop has revolutionised brands like Beauty Crop, Nature Spell, P.Louise, Made by Mitchell, NIVEA.

UK started late 2023, Ireland and Spain joined in 2024, Germany and France are lined up for 2025. So Europe should soon unlock its own TikTok Shop revolution. 🚀

What do you think – Will Europe be more like Asia in 2025? Or miss out on the boom?