Should we the Ad Business be afraid of AI?

Should we the Ad Business be afraid of AI?

ChatGPT’s new image generator just dropped. Try it.

Equal parts ‘wow’ and ‘why did I just see Sonic the Hedgehog in a Louis V tracksuit.’

AI slop is real but, so is the enhanced creativity coming out of it.

Here’s the thing: AI isn’t here to steal your job. It’s here to change how you do it.

As always new platforms, new tools, new rules. The only constant is change.

But here’s why I’m not worried.

AI can’t do what we do. It doesn’t know what it feels like to be part of the moment.

Creativity isn’t just output, it’s perspective. And Ai doesn’t have any.

Could AI learn cultural nuance? Probs, but until then, we keep creating and keep learning how to make AI work for us – a production tool, an illustration tool, a video-generation tool.

“How can we use AI to elevate what we do?” Is the only question.