HOW WE THINK
Social 2.0 - and TikTok in particular - is redefining the way we build brands. To reach Milennials/Gen Z/Gen Alpha consumers in an attention deficit world, brands need to play by different rules. These consumers want Immediacy, Identity, Immersion, Infotainment. And this delivers Impact for our clients. That is how we build brands today.
One day all brands will be built like this.
MASTERING TIKTOK SHOP
18:00 GMT, 4 FEBRUARY, TUESDAY
WTF is GMV?
WTF is GMV?
It’s the metric to gauge sales on social.
(and your competitors aren’t measuring it properly).
Firstly: it stands for Gross Merchandise Value.
Build community…
Every brand needs a credo.
Warm Storm is still young, so we don’t have one (yet).
But a phrase we say a lot is this.
“Build community. Connect to commerce.”
Let’s deconstruct its meaning quickly.
Crumblgate
Someone bootlegs your products…
And starts selling your stuff on the other side of the world. 🌏
Would you be annoyed – or flattered?
The answer matters less now. Because it’s more likely to create a net positive for your brand either way.
What is Social 2.0?
Social media isn’t new.
Facebook (b. 2005)
Twitter (b. 2006, d. 2022)
Instagram (b. 2010)
Twitch (b. 2011)
Musical.ly (b. 2014) - became TikTok (f. 2018)
Even Musical.ly is has turned ten. 😳
This is Social 2.0…
Welcome, this is me
it’s been a busy year for Warm Storm.
We have…
: Doubled our team 🧑💻🧑💻
: Signed new clients 🤝🤝
: Expanded into other markets 🇺🇸🇪🇺
Crucially: we’ve cracked the formula of creativity + commerce on social.